Pakistan’s expanding population, rapid growth, and demand for residential and commercial real estate make it a lucrative place to start a real estate company. However, as with every company success depends on excellent implementation of strategy, industry understanding, legal observance and successful preparation.
1. Having Knowledge of the Real Estate Market in Pakistan
It is crucial to comprehend market dynamics prior to starting a real estate company. The real estate market in Pakistan consists of industrial, business, homeowners and farming properties. Due to growing populations and development of infrastructure major urban centers are important places for investment.- Increasing housing demand as a result of urban migration
- Examples of government housing initiatives include the Naya Pakistan Housing Program.
- Growing demand for upscale apartments and gated communities
- Economic zone development under the China-Pakistan Economic Corridor (CPEC)
2. Decide on the Type of Real Estate Firm
You may begin a variety of real estate businesses, including: a. Real Estate Agency b. Real Estate Investment c. Property Development d. Property Management3. Create a business plan
Setting specific objectives is made easier by a well-organized business plan. Included in your plan should be:- Choose whether to function as a private limited business, partnership, or solo owner.
- Decide whether to operate in a city, semi-urban, or rural location.
- Social networking sites, property exhibitions, internet ads, etc.
- Calculate the break-even the limit, cash flow, and investment.
- Legal lawyers, workers, office location, etc.
4. Register Your Business Lawfully
Depending on your structure, you have to register your business in Pakistan with either the Securities and Exchanges Commission of Pakistan (SECP) or your local Chamber of Commerce.- Among the legal actions are name reservations
- Forming a private limited company, partnership, or sole proprietorship
- To obtain a National Tax Number (NTN)
- Registration for Sales Tax (if applicable)
- Professional licenses issued by the appropriate real estate regulators or municipal authorities
5. Create a Professional Network
Relationships are the lifeblood of real estate. Create relationships with:- Local developers and builders
- Notaries and legal counsel
- Brokers and agents in real estate
- Banks and mortgage firms
- Public servants
6. Find an Office
Although real estate brokers frequently operate on their own, a formal office:- Increases customer trust
- Serves as a location for meetings
- Aids in branding
- Space for meetings
- Tools for listings and the internet
- Digital displays and property brochures
7. Use a Group
- To locate and seal deals
- For client leads and internet marketing
- For contract writing and title verification
- For scheduling and documentation
8. Promotion and Branding
Online Marketing:
- List properties
- Make use of social media
- Run Facebook and Google sponsored advertisements.
- Keep a polished website with properties advertised.
Offline Marketing:
- Make use of posters and banners
- Participate in or host real estate expos
- Distribute pamphlets in specific locations.
- Gain a reputation by providing high-quality service, client endorsements, and recommendations.
9. Understand Real Estate Laws and Documentation
A thorough awareness of legal paperwork and procedures is necessary when dealing in real estate.- Deed of Title (Registry)
- Letter of Settlement
- Change (Intiqal)
- Sale Contract
- Letter of Possession
- Certificate of No Objection (NOC)
10. Manage Money Well
Maintain accurate records of:- Revenue from sales or commissions
- Costs (rent for the office, advertising, employee pay)
- Taxes and payments for regulations
11. Respect the law and avoid con artists
Corruption and fraud are prevalent in Pakistan’s real estate business. To be safe:- Steer clear of illicit transactions and black money.
- Don’t provide clients unattainable returns.
- Provide documented agreements at all times.
12. Keep Learning and Adapting
The real estate industry is ever-changing. Continue to learn about:- New housing policies and guidelines
- Trends in investments
- Policies pertaining to real estate taxes
- Technology such as virtual tours, drones for taking pictures of properties, and CRM